Finland offers a unique and lucrative opportunity for food and beverage producers looking to expand into the Nordic region. With its high standard of living, sustainable consumer preferences, and strong retail network, Finland is an ideal destination for producers seeking growth. Here’s a deeper look at why Finland stands out and how NORD EXIM can be your trusted partner for entering this competitive market.
1. General Overview of Finland
Located in Northern Europe, Finland shares borders with Sweden, Norway, and Russia, making it a strategic entry point for accessing the wider Nordic and European markets. Covering 338,400 square kilometers, Finland is home to about 5.6 million people, with Helsinki serving as its vibrant capital and economic hub.
Key Facts
- Population: ~5.6 million
- Capital: Helsinki
- Currency: Euro (€)
- Official Languages: Finnish and Swedish
Known for its high level of digitalization and innovation, Finland provides an efficient and transparent business environment. Its extensive infrastructure, including ports, railways, and highways, ensures smooth logistics for international trade.
2. Economic Snapshot (2024/2025)
Finland’s economy is experiencing a gradual recovery, with modest growth projections and low inflation, supported by strong institutions and a high standard of living.
GDP (Nominal & Per Capita)
| Finland Economic Overview | |
|---|---|
| Total GDP (Nominal, 2024) | $295 billion USD |
| Total GDP (Nominal, 2025 projected) | $300.8 billion USD |
| GDP per Capita (Nominal, 2025 projected) | $54,160 USD |
| GDP per Capita (PPP, 2024) | $65,089 USD |
| Growth Rate | 0.8% in 2025 |
Inflation Rate
| Inflation Trends | |
|---|---|
| Annual Inflation (2024) | 1.0% |
| March 2025 | 1.8% |
| April 2025 | 2.0% |
Unemployment Rate
| Unemployment Overview | |
|---|---|
| Unemployment Rate (Dec 2024) | 8.8% |
| Unemployment Rate (March 2025) | 9.5% |
Population Size & Growth
| Population Overview | |
|---|---|
| Total Population (2025) | Approximately 5.55 million |
| Population Growth Rate (2024) | 0.08% |
Urbanization Rate
| Urban Population | |
|---|---|
| Urban Population (2023) | Approximately 4.79 million |
| Urbanization Rate | Approximately 86% |
Disposable Income per Capita
| Disposable Income Overview | |
|---|---|
| Annual Disposable Income (2023) | $33,471 USD per capita |
Finland continues to maintain a stable economic environment with modest growth and low inflation.
3. Retail Market Overview
The Finnish retail sector is structured, modern, and highly competitive, offering several opportunities for food and beverage products. Finland’s supermarket chains dominate the market, while e-commerce continues to gain traction among urban consumers.
| Company | Stores Total |
|---|---|
| S Group (Alepa, Prisma, S-Market, Sale) | 963 |
| Kesko (K-Citymarket, K-Market, K-Supermarket) | 1,069 |
| Lidl | 204 |
| M-Market | 49 |
| Reitan Group (R-kioski) | 350 |
| Tokmanni | 201 |
NORD EXIM collaborates closely with these retailers to strategically position your products. Whether you’re targeting upscale urban consumers or rural shoppers, we ensure your offerings are perfectly placed.
Market Trends
- Growing interest in organic, sustainable, and plant-based foods.
- Expansion of online grocery shopping and delivery services.
- Preference for high-quality, locally-inspired, and healthy international products.
4. Market Insights and Cultural Considerations
Finnish consumers are known for their commitment to quality, environmental consciousness, and strong ties to tradition. These values influence their purchasing habits, creating unique opportunities for food and beverage brands to stand out.
Consumer Preferences to Consider
- Sustainability Focus: Finns actively seek products with environmentally friendly packaging and ethical sourcing.
- Health-Driven Choices: Gluten-free, vegan, and functional foods (e.g., high-protein or low-sugar products) are in high demand.
- Tradition Meets Innovation: While traditional dishes remain iconic, Finnish consumers are increasingly open to trying modern, international flavors.
- Convenience Products: Urban buyers prioritize ready-to-eat and easy-cook options, reflecting fast-paced lifestyles.
- Seasonal Buying Patterns: Key holidays like Christmas and Midsummer see increased spending in premium and specialty products.
With NORD EXIM’s expertise, your products will align perfectly with Finnish consumer values and preferences, ensuring a strong connection with local buyers.
5. Why Expand to Finland?
Finland’s robust market, consumer sophistication, and advanced logistics make it a prime destination for food and beverage producers looking to expand in the Nordics.
Unique Advantages
- Sophisticated Retail Network: A mix of premium and discount chains ensures access to a wide range of consumers.
- Sustainable Growth Environment: Finnish consumers’ focus on sustainability offers opportunities for eco-conscious brands to thrive.
- Stable Economy: Finland’s economic stability and high purchasing power make it an inviting market for international brands.
By partnering with NORD EXIM, navigating Finland’s market becomes simple. We handle the complexities of market entry, leaving you to focus on creating exceptional products.
Partner with NORD EXIM to Enter Finnish Market
Finland’s vibrant retail sector and eco-conscious consumer base offer an exciting opportunity for food and beverage producers. At NORD EXIM, we specialize in making your market entry smooth and successful. From product placement and distribution to navigating local preferences, we leverage our expertise to maximize your impact.
Contact NORD EXIM today and make Finland your next success story. Together, we’ll bring your brand to the Nordics and turn ambition into action!