Ukraine offers immense growth potential for food and beverage producers seeking to expand into Eastern Europe. With its large population, fertile agricultural sector, and evolving retail market, Ukraine presents a unique opportunity for businesses aiming to grow their regional presence. Here’s an overview of why Ukraine is the right market for your operations and how NORD EXIM can support your success.
1. General Overview of Ukraine
Ukraine is the largest country in Europe by land area, strategically located between Eastern and Western Europe. It shares borders with key markets, including Poland, Romania, Hungary, and Russia, making it an important trade corridor. With a population of approximately 41 million, Ukraine’s economy is anchored in agriculture, manufacturing, and developing urban hubs like Kyiv, Kharkiv, and Lviv.
Key Facts
- Population: ~41 million
- Capital: Kyiv
- Currency: Ukrainian Hryvnia (UAH)
- Official Language: Ukrainian
Ukraine’s extensive transport network includes Black Sea ports, railways, and highways, making logistics efficient for domestic and regional trade.
2. Economic Snapshot (2024/2025)
Ukraine’s economy has shown resilience and adaptability despite significant challenges in recent years. With ongoing reforms and efforts to integrate further with European markets, the country’s business environment is improving, providing fertile ground for investment.
GDP (Nominal & Per Capita)
| Ukraine Economic Overview | |
|---|---|
| Total GDP (Nominal, 2024) | UAH 7.66 trillion |
| GDP per Capita (Nominal, 2025 est.) | $6,261 USD |
| GDP per Capita (PPP, 2025 est.) | $21,000 USD |
| Growth Rate | 2.9% in 2024; projected 2.0% in 2025 |
Inflation Rate
| Inflation Trends | |
|---|---|
| Annual Inflation (2024) | 12.0% |
| December 2024 | 12.0% |
Unemployment Rate
| Unemployment Overview | |
|---|---|
| Unemployment Rate (March 2025) | 12.1% |
| Youth Unemployment (15–24, 2024) | 16.8% |
Population Size & Growth
| Population Overview | |
|---|---|
| Total Population (2024) | Approximately 32 million |
| Population Growth Rate (2024) | -2.67% |
Urbanization Rate
| Urban Population | |
|---|---|
| Urban Population (2023) | 25.9 million |
| Urbanization Rate | 70.1% |
Ukraine’s agricultural output is among the highest globally, complemented by increasing consumer demand for imported, high-quality food and beverage products, especially in urban centers.
3. Retail Market Overview
Ukraine’s retail market has undergone significant modernization, with large supermarket chains, convenience stores, and burgeoning e-commerce platforms leading the development. This diversification provides excellent opportunities for international brands.
| Company | Stores Total |
|---|---|
| ATB Corporation (ATB-Market, ATB-Express) | 1,257 |
| Fozzy Group (Silpo, Fora, Thrash!) | 900+ |
| VolWest Group (Nash Kray, Spar) | 225+ |
| Retail Group (Velyka Kyshenia, VK Select, VK Express) | 28+ |
| Veresen Plus (Faino Market) | 204 |
| Lvivkholod (Rukavychka) | 217 |
| LK-Trans (LotOK) | 102 |
| Novus | 80+ |
| Auchan | ~30 |
NORD EXIM partners with these and other key players to strategically introduce your products to a competitive and expansive retail market.
Market Trends
- Rising demand for premium and imported goods in urban markets.
- Increased preference for organic and health-focused products.
- Growth in e-commerce platforms and delivery services due to heightened urbanization and digitalization.
4. Market Insights and Cultural Considerations
Ukrainian consumers value quality, affordability, and authentic experiences in their food choices. Rural and urban markets show distinct purchasing patterns, requiring a segmented approach to effectively meet consumer needs.
Consumer Preferences to Consider
- Quality and Value: While affordability is key for many, urban markets are increasingly demanding premium and international items.
- Traditional Meets Modern: Local flavors and recipes dominate, but consumers are open to innovative global tastes.
- Health Consciousness: Rising interest in organic, gluten-free, and sugar-free products reflects a shift toward wellness-oriented lifestyles.
- Convenience for Urban Centers: Pre-packaged, ready-to-eat, and easy-to-cook meals are becoming more popular among busy urbanites.
With NORD EXIM’s deep understanding of Ukrainian consumer preferences, we help ensure your products resonate with the local market while maintaining your brand’s unique identity.
5. Why Expand to Ukraine?
Ukraine’s dynamic economy, strategic location, and evolving retail sector create strong incentives for international food and beverage brands to establish a presence.
Unique Advantages
- Large Consumer Base: With a population of over 41 million people, Ukraine offers one of the largest markets in Eastern Europe.
- Developing Retail Landscape: A mix of modern supermarkets, convenience stores, and e-commerce provides diverse entry points.
- Emerging Consumer Trends: Growing disposable incomes and urbanization support a rising demand for international products.
NORD EXIM simplifies your entry into Ukraine by managing logistical challenges, cultivating retailer partnerships, and providing insights into local consumer preferences.
Partner with NORD EXIM to Unlock Ukraine
Ukraine’s expanding economy and vibrant retail landscape offer a wealth of opportunities for food and beverage producers. At NORD EXIM, we are your trusted partner in navigating this dynamic market. From strategic planning to effective execution, we provide the expertise needed to maximize your success in Ukraine.
Contact NORD EXIM today to discover how we can help your brand thrive in Ukraine. Together, we’ll turn your entry into this exciting market into a remarkable success story!